Group Lead, Ved Krishna
Hello, hello! Joining us on Good Garbage this week – we have the CEO & CRO of WinCup, Brad Laporte and Michael Winters. We knew we had to have them on the show when we saw their product, Phade straws. Made from PHA and inspired from the infamous straw in a turtle’s nose video – we were inspired by t
0:00 – consu consumer products companies bring new products to life and to Market...
hello hello I’m so excited today to have Brad laort the CEO and Michael Winters the cro from wind cup and as we were discussing just before we hit record uh uh Brad and Michael uh you were introduced by our common friend Brad Rogers and it was because of your Fai straws and I see um Michael wearing a nice fleece off fade uh but of course when we st
11:00 – Fade to be our brand to be a trusted product that absolutely...
Hawaii I haven’t been there either but um but Europe does a great job but they’re they only get to 50% so even even at of doing a great job on recycling at only 50% and how many pounds are used in food service on a yearly basis half of it still ending up in a in a landfill or you know God forbid in in our in our water so this was really the we were
23:00 – with uh that comes with the development and scale of the material...
that we may have some problems getting it to run early on as early as we were in the process and uh Brad being the manufacturing Guru that he is he said won’t you let us be the judge of that right and uh so they sent us some material and uh went Brad went down to one of our facilities and ran the material and the end of the day I called Brad and I
34:00 – 92 uh the specific gravity of seawater is about 1
come down in cost just like any uh Market does from a commoditization sto yeah I I’ll add to that is um Michael’s exactly right I’ll say also that the paper alternative remember the paper that doesn’t work it falls apart is actually more expensive than PHA right so the alternative is even even more money and the performance isn’t there and I think
46:00 – introduce 300 million uh pounds of uh landfill waste into the landfill...
the bat so sometimes you get in The Branding world in the marketing world I my old saying is sometimes you get really smart about Brands you launch sometimes you get really lucky and if you’re really lucky you get lucky and smart at the same time and I think for us we did have a lot of good things happen to us from a from a fortunate timing standpo
57:00 – I'll start with paper paper number one same deal get soggy or...
be the same they have different uses one has to last you five minutes without sweating all over your pants and the other one’s got to last you two hours without filling your cup holder wors you know with water we’ve all had that right we’ve all had condensation uh in our cup holder that just makes a mess so I think there’s opportunity for different
69:00 – certification so we just uh finished up the certifications on this product...
perspective uh and how they actually would perform on the on the cup um so we didn’t want to make a lid that we want to make the Le best lid there is out there from a fit perspective So that obviously we’re want to provide a very high performing product okay just staying with the lids uh Brad you were mentioning about the pulp molded lets for examp
80:00 – rely on consumers to actually recycle or put things in a composting...
right here we went out to give the world a much better experience in the straw category which we did and validation comes in many many ways and when um a coral Restoration company calls us and says by the way you should know we’ve been using your product to help restore coral reefs and Brad and I look at each other and say what did he just say um b
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