Group Lead, Ved Krishna
In this episode of the Good Garbage Podcast, host Ved Krishna sits down with Naama Nicotra, founder of NakedPak, to explore a radical rethinking of food packaging, one where the wrapper disappears entirely.
The Problem That Sparked the Idea
While living in Finland, the act of sorting everyday waste revealed the sheer volume of packaging generated from food consumption — leading to the question: why should packaging exist at all if we only need the food inside it?
From Curiosity to Concept
With a background in industrial design and curiosity for traditional solutions, the exploration began by looking at how nature protects food — sparking the idea of packaging that could perform its function and then simply disappear.
Birth of Naked Pack
The concept evolved into edible, dissolvable packaging inspired by nature — something that protects food like a peel and can be consumed or dissolved after use, using algae-based materials and heat-triggered solubility.
The Real Challenge: Rethinking Systems
The challenge wasn’t just creating the material — it was fitting into existing systems, working on current machines, meeting food safety regulations, and rethinking how food is sold and perceived.
From Idea to Market Strategy
Rather than waiting for industry adoption, the approach shifted to going directly to consumers — launching as a food brand first to validate demand and build broader acceptance.
Entrepreneurship and Iteration
The journey has been one of constant refinement across materials, textures, shelf life, and use cases — starting with specific applications, learning from real-world use, and improving step by step.
Sustainability at Scale
For the solution to scale, it had to be practical and economically viable — targeting segments where the value was clear, such as outdoor consumers, while treating sustainability as a market-competitive feature.
Purpose Beyond Packaging
The goal extends beyond replacing plastic to redefining the role of packaging itself — creating solutions that leave no trace and eliminating waste at the source.
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