Group Lead, Ved Krishna
Hello, hello! The moment you hear Sian Sutherland, Plastic Planet & PlasticFree.com CEO start speaking – you know change is coming. Change of the acceptance of the world we live in – where plastic is everywhere, and so many have accepted pollution, or a solution of recycling. Sian says it like it i
0:00 – I'm so excited today to have Sean suland the co-founder of plastic...
hello hello I’m so excited today to have Sean suland the co-founder of plastic planet and plasticfree decom and of course Sean you wear so many hats actually I’ve just been amazed at the Quantum of things that you actually handle and I’m going to dig dig into all of those and where they come from but thank you so much for agreeing to join this show
11:00 – market and we laun laed a brand um and we got funding...
packaging so so let’s talk a little more about that and how that came along so I I left the restaurant to set up a brand design agency went through my baby making years as did my co-founder Kathy and we to be honest made products for ourselves we did a lot of work in in health and beauty and we made the products to help us through that whole nine m
23:00 – to the fact that plastic recycling was invented by the Plastics industry...
we are trying to do and if even 10% of them are successful the kind of ripple effect that’ll have it far great is far greater and I’m glad that you mentioned that and the second thing that you mentioned is about marketing and storytelling one of my wife again comes from the brand advertising space but for causes and her part her business partner uh
34:00 – 4% of the global carbon budget every single year doesn't sound like too much...
to China India Vietnam Malaysia uh it was mixed office waste typically that was the biggest uh amount it would Shi to a port and in India it’s a relatively large country it would be shipped you know thousand kilometers inwards U similar energy as modifying a virgin material would be used to to kind of produce uh much lower quality paper only 50% wo
46:00 – waste picker who will say plastic is good we need the plastic...
the yield is 10% so for every 10 tons of plastic you put in you’ll get one ton uh out which is unbelievably low for the energy usage and then the other thing of course we keep coming back to which is chemicals and the fact that this is a very toxic process so All Recycling of plastic you have to chop it up at some stage you and that chopping up the
57:00 – circular economy they're just not because there is nothing circular about plastic...
beautiful book called behind the beautiful Forevers no if you have not you must do uh yeah you must do I can I can send it to you separately but it’s just the story of the reality of that life you know we can see it from this idea that oh this is their livelihood but that’s much more complex and you you mentioned it in little bit in passing there i
69:00 – then molded fiber particularly from agre waste is an incredible solution for...
United Kingdom and shipping it and burning it or something so I don’t know how real that is and what really happens and what happens can they really capture all the because I I asked him about gases I said what is really happening to the gases he said we capture it all there’s nothing going out so is that real how does and yeah yeah and we capture
80:00 – you're when you're recycling a solid plastic but also when you're recycling...
a poster child of really where Society has gone wrong where we have lost our connection uh and our appreciation of quality and it is not about price value is not about price there’s a wonderful woman Veronica Bates calty that you might know and she’s an investigative journalist and she talks a lot about you should never value something on the price
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